From the Desk of Shanon Davis, CEO — American Alternative Assets
You know, I was having coffee this morning and watching the gold ticker hit $4,850 per ounce. That’s four times higher than where we were just six years ago. And I’ll tell you what — my phone’s been ringing off the hook with folks asking the same question: “Shanon, am I too late?”
Here’s the thing that regular Americans need to understand about what’s happening right now. This isn’t some get-rich-quick scheme playing out. What we’re seeing is a fundamental repricing of real assets versus paper promises. And the smart money — the folks who’ve been protecting wealth for generations — they’re not panicking about today’s prices. They’re asking a different question entirely.
See, when gold rallied 70% last year (the strongest performance since 1979, by the way), that wasn’t speculation. That was the market finally waking up to what many of us have been saying for years: when governments print money like there’s no tomorrow, hard assets become the only real store of value.
I was just reading J.P. Morgan’s latest research, and they’re saying “the trends driving this rebasing higher in gold prices are not exhausted.” Translation? We’re not done yet. Central banks are buying at record levels, inflation pressures are mounting despite what the politicians tell you, and regular Americans are starting to understand what the wealthy have known all along.
Now, here’s where most people get it wrong. They look at gold at $4,850 and think it’s “expensive.” But expensive compared to what? A dollar that’s lost 95% of its purchasing power since 1971? A stock market trading at valuations that would make 1999 blush? Government bonds that guarantee you’ll lose money to inflation?
You know what’s expensive? Losing your retirement to currency debasement while you waited for a “better” entry point.
The wealthy families I work with — the ones who’ve been through multiple market cycles — they don’t buy precious metals to get rich. They buy them to stay rich. It’s portfolio insurance, plain and simple. And just like you don’t cancel your home insurance because premiums went up, you don’t skip precious metals because gold hit new highs.
Look, I get it. It’s not that hard to understand the logic, but it’s human nature to want to buy low. The problem is, waiting for gold to go back to $1,200 is like waiting for gasoline to go back to 50 cents a gallon. Some changes are permanent.
What we’re seeing now is what happens when monetary policy finally catches up with reality. When you create trillions of dollars out of thin air, something’s got to give. And that something is the purchasing power of paper assets.
The question isn’t whether gold is expensive at $4,850. The question is whether you can afford NOT to own it when analysts are predicting $5,000 this year, and that might just be the beginning.
Regular Americans deserve to know what the smart money already understands: precious metals aren’t about timing the market. They’re about preserving what you’ve already earned when the monetary system inevitably resets.
Got questions? Give us a call. Get educated. Then decide for yourself.
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