Privacy Policy
Updated: February 15th, 2026
PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING THIS WEBSITE YOU ACCEPT THE PRACTICES DESCRIBED BELOW.
INFORMATION COLLECTION AND USE
American Alternative Assets, LLC (“American Alternative Assets,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at americanalternativeassets.com and its subdomains (collectively, the “Site”), or otherwise interact with us.
Please read this Privacy Policy carefully. By using the Site, you agree to the practices described below. If you do not agree, please do not use the Site.
Any information you give us is held with the utmost care and security, and will not be used in ways to which you have not consented.
We collect, where possible, the domain name, IP address, and email address of visitors to our website, aggregate information on what pages consumers access or visit, user-specific information on what pages consumers access or visit, and information volunteered by the consumer, such as survey information. If a user requests that we contact them or requests a Free eBook or Guide, we ask for his/her name, address, email address and phone number.
The information we collect is used for internal review, to customize the content and/or layout of our website for each individual consumer, to notify consumers about updates to our website, and to contact consumers for marketing purposes, and may be shared with other organizations for commercial purposes such as setting up IRAs.
INFORMATION SHARING
When you request information, fill out a form, or contact us, we may collect:
- Contact information — name, email address, mailing address, and phone number
- Financial information — information related to your retirement accounts or investment interests, provided voluntarily through consultations or forms
- Communication records — emails, phone call recordings (with notice), and chat messages
Information Collected Automatically
When you visit the Site, we automatically collect certain information through cookies and similar technologies, including:
- Device and browser information — IP address, browser type, operating system, device type, and screen resolution
- Usage data — pages visited, time spent on pages, click patterns, referring/exit pages, and scroll depth
- Location data — approximate geographic location based on IP address
- Session recordings — mouse movements, clicks, and scrolling behavior (collected by HotJar for website improvement purposes)
CHOICE / OPT OUT
Cookie Controls
Most web browsers allow you to manage cookie preferences through browser settings. You can:
- Block all cookies — this may affect Site functionality
- Delete cookies — removes existing cookies from your browser
- Block third-party cookies — prevents advertising and analytics cookies while allowing essential ones
Advertising Opt-Outs
You can opt out of interest-based advertising through:
- Google: ads.google.com/settings
- Meta (Facebook): facebook.com/settings/?tab=ads
- AdRoll: app.adroll.com/optout
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
Please note that opting out of interest-based advertising does not stop you from seeing ads — you will still see generic, non-targeted ads.
Email and Phone
- Every marketing email we send includes an unsubscribe link
- To opt out of marketing calls, contact us at the information below
- To be added to our Do Not Call list, email customercare@americanalternativeassets.com or call (800) 621-8160
TRACKING TECHNOLOGIES / COOKIES
We use the following categories of cookies and tracking technologies on the Site:
Essential
These are required for the Site to function properly.
- Google Tag Manager — manages the loading of other tracking technologies
- WordPress session cookies — maintain your session as you browse
Analytics
These help us understand how visitors use the Site so we can improve it.
- Google Analytics 4 (GA4) — tracks page views, user journeys, and site performance. Google may use this data in accordance with its own privacy policy.
- HotJar — records anonymized visitor sessions (mouse movements, clicks, scrolling) to help us understand how people interact with the Site. HotJar does not track you across other websites.
- Segmetrics — marketing attribution and campaign performance analysis
Advertising
These are used to deliver relevant ads and measure campaign effectiveness.
- Google Ads — conversion tracking and remarketing. Google may show you ads on other websites based on your visit to our Site.
- Meta (Facebook) Pixel — conversion tracking and audience building for Facebook and Instagram advertising. Meta may use this data to show you ads on its platforms.
- Microsoft Advertising — conversion tracking for Bing and Microsoft ad campaigns
- AdRoll — cross-site retargeting to show you ads on other websites after visiting our Site
- Criteo — cross-site retargeting and ad personalization
- NewsBreak — advertising conversion tracking
Affiliate and Attribution
- Everflow — tracks referrals from affiliate marketing partners
- Modern Postcard — connects direct mail campaigns to website visits
TELEPHONE CALLS / MONITORING
Telephone conversations between you and American Alternative Assets representatives may be monitored and/or recorded for quality assurance and business protection purposes. By calling us or accepting our calls, you consent to such monitoring and recording.
ONLINE SECURITY
We implement industry-standard security measures to protect your personal information, including:
- Secure Socket Layer (SSL) encryption for data transmitted through our Site
- Access controls limiting employee access to personal information on a need-to-know basis
- Regular monitoring of our systems for potential vulnerabilities
No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
THIRD PARTY LINKS
Our Site may contain links to third-party websites, including educational resources, news outlets, and partner sites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policy of any site you visit.
PRIVACY POLICY UPDATES
We may update this privacy policy to reflect changes to our information practices. If we make any change in how we use your personal information we will notify you by email (sent to the e-mail address you provided) or by means of a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
If we change or update this Privacy Policy, we will update the website so that you will always be aware of what information we collect, use, and disclose. We encourage you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or updated.
SMS COMMUNICATION & DATA PRIVACY
At American Alternative Assets, we value your privacy. By providing your phone number, you consent to receive SMS messages, including transactional, promotional, and informational texts, from us. These messages may include account updates and other relevant notifications.
- Messaging frequency may vary.
- Message and data rates may apply.
We ensure that your consent and opt-in data for SMS messaging will not be shared with any third parties for marketing purposes. Your personal information is kept confidential and is used solely for communication with American Alternative Assets. You may opt out of SMS communications at any time by replying STOP to any message received. For assistance, reply HELP or visit our website at https://americanalternativeassets.com/. For more details on how we protect your data, please refer to our full Privacy Policy.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know
You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we have shared it.
Right to Delete
You may request that we delete the personal information we have collected about you, subject to certain exceptions (such as legal obligations or completing a transaction you requested).
Right to Opt Out of Sale/Sharing
You may opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising purposes. As described above, our use of advertising tracking technologies (Google Ads, Meta Pixel, AdRoll, Criteo) may constitute “sharing” under California law.
To opt out: Email customercare@americanalternativeassets.com with the subject line “Do Not Sell or Share My Personal Information,” or call us at (800) 621-8160.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
How to Submit a Request
You may submit a request by:
- Email: customercare@americanalternativeassets.com
- Phone: (800) 621-8160
- Mail: American Alternative Assets, LLC, 21700 W Oxnard St, Suite 850, Woodland Hills, CA 91367
We will verify your identity before processing your request and respond within 45 days (which may be extended by an additional 45 days if necessary).
CONTACT US
If you have questions about this Privacy Policy, your personal information, or wish to exercise your privacy rights:
American Alternative Assets, LLC
21700 W Oxnard St, Suite 850
Woodland Hills, CA 91367
Phone: (800) 621-8160
Email: customercare@americanalternativeassets.com
Website: americanalternativeassets.com
If you have an unresolved privacy concern that we have not addressed satisfactorily, you may contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.