From the Desk of Shanon Davis, CEO — American Alternative Assets
So gold broke $5,178 today. Let that sink in for a second.
You know, I’ve been in this business a long time, and I still get calls from regular Americans — hardworking folks who spent 30, 40 years building a nest egg — and they’re watching the news right now wondering, “Did I miss it? Is it too late?”
Here’s what I tell them: it’s not that hard to understand what’s happening. We’ve got U.S. and Israeli forces striking Iran. The Strait of Hormuz — where a fifth of the world’s oil flows — is shut down. Oil prices are spiking. The stock market is doing what it always does when things get scary: it panics. And gold? Gold is doing what it’s done for 5,000 years. It’s protecting wealth.
Now the talking heads on TV will tell you gold is “overbought” or “due for a pullback.” Maybe. But you know what they said at $2,000? Same thing. At $3,000? Same thing. At $4,000? You guessed it.
The truth is, regular Americans don’t need to time the market. They need to understand the fundamentals. The dollar is under pressure. Inflation isn’t going away — tariffs are making it worse. The Fed is stuck between a rock and a hard place with the 10-year yield sitting near 4%. And now you’ve got a shooting war in the Middle East on top of all of it.
This isn’t about being a gold bug. This is about being smart with your retirement. A self-directed precious metals IRA lets you hold physical gold — real, tangible gold — inside a tax-advantaged retirement account. It’s not complicated. Our specialists walk you through every step.
We put together a free guide called Gold’s Next Move that lays it all out — where gold’s been, where it’s likely going, and exactly how to position your savings. No jargon, no pressure, just the facts.
Got questions? Give us a call. Get educated. Then decide for yourself.
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